Old Parr Limited Edition

Old Parr Limited Edition Glow-In-The-Dark Bottle

For the inception of Old Parr's new limited edition bottle, my team at ForceMajeure was tasked with creating the bottle's festive, unique package design. The aim was to create a new graphic expression for the flavor to stand out on its own as a true seasonal offering, while remaining recognizably Old Parr. Inspired by the region’s lively spirit, we dove into carnival culture, sought the unexpected, and designed a glow-in-the-dark bottle. A toast to folkloric celebration, the new limited-edition Old Parr features intricate patterns, vivid colors, and remains a collectible item for years to come.