Packaging design
A premium face care range designed to stand out on shelf in advanced Asian markets.
Naming and identity
Brand naming, concept and visual identity for Oosten.
Campaign strategy
Localized activation campaigns across Asia Pacific and Latin America.
Packaging and brand strategy
Imaginative packaging that makes bath time playful for children and reassuring for parents.
COPYWRITING & RESEARCH
Copywriting
Website copy, brand messaging and editorial content that turn complex ideas into a clear, distinctive voice.
SEO & AEO content
Search-led content built around real questions, clear structure and useful answers for people and answer engines.
Industry reports
White papers and industry reports that turn research, evidence and complex topics into clear, useful narratives.
Writing and research for brands, agencies & hospitality teams
It is the same process I teach university students at NYU and Parsons School of Design.
Strategy and writing, together or on their own.
Brand strategy
Positioning, naming, messaging and brand voice, grounded in research.
Copywriting
Website copy, campaigns, packaging and content for brands and agencies.
SEO and AEO writing
Content that ranks on Google and gets cited by AI assistants.
White papers and industry reports
Research-driven reports for B2B and food technology brands.
Website copywriting
Homepages, service pages and landing pages that convert and rank.
Food and hospitality writing
Reports, menus, websites and campaigns for food, beverage and restaurant technology.
Food industry copywriting
Research-led reports, food technology websites and messaging for food and beverage brands.
A practical, step-by-step guide to writing a white paper that people actually read: how to pick the topic, build the argument, structure it and turn it into content.
Enhance your restaurant's online presence with expert freelance copywriting. I offer SEO-optimized website content, menu descriptions, blog posts, email marketing, and social media content tailored for restaurants. Contact me to elevate your brand and attract more diners.
Boost your fitness studio's online presence with expert freelance copywriting. I offer SEO-optimized website content, blog posts, email marketing, and social media content tailored for fitness studios. Contact me to elevate your brand and attract more clients.