Clients and brands I’ve worked with
It is the same process I teach university students at NYU and Parsons School of Design.
Strategy and writing, together or on their own.
Brand strategy
Positioning, naming, messaging and brand voice, grounded in research.
Copywriting
Website copy, campaigns, packaging and content for brands and agencies.
SEO and AEO writing
Content that ranks on Google and gets cited by AI assistants.
White papers and industry reports
Research-driven reports for B2B and food technology brands.
Website copywriting
Homepages, service pages and landing pages that convert and rank.
Food and hospitality writing
Reports, menus, websites and campaigns for food, beverage and restaurant technology.
A practical, step-by-step guide to writing a white paper that people actually read: how to pick the topic, build the argument, structure it and turn it into content.
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