Monica Belot, brand strategist and copywriter. Adjunct Professor at NYU and Parsons School of Design.
Selected clients
DoorDash, SevenRooms, CloudKitchens, Otter, Nike, Dove, L’Oreal, Avon, Morgan Stanley and Lidl.
Freelance copywriting
Website copy, campaigns, packaging and content for brands and agencies.
Brand strategy
Positioning, naming, messaging and brand voice, grounded in research.
SEO & AEO copywriting
Content that ranks on Google and gets cited by AI assistants.
White papers & industry reports
Research-driven reports for B2B and food tech brands.
Website copywriting
Homepages, service pages and landing pages that convert and rank.
Food & hospitality copywriting
Reports, menus, websites and campaigns for food, beverage and restaurant tech.
Old Parr Limited Edition
Packaging Design
Nike Runners Helping Runners
Activation Campaigns, Social Strategy, Merch Design
Avon Kids Bath + Body
Packaging Design, Brand Strategy, Concept Development, Market Research
Keg & Kin Craft Beer
Branding, Packaging, Illustration
Ruggable Brand Loyalty Strategy
Branding, Packaging
Oosten Williamsburg
Brand Naming, Concept & Visual Identity
Dove Men+Care Japan
Packaging Design
Morgan Stanley RESERVED
Branding, Web
Lidl Hypnotic Beast Craft Beer
Branding, Packaging, Web
Robert Marc Eyewear S/S 2018 Collection
Messaging, Art Direction, Booth Design
New York University
Adjunct Professor. Graduate courses in Social Media Marketing and Brand Strategy.
Parsons School of Design
Adjunct Professor since 2018. Brand Strategy, Analyzing Trends, Design Research, and Marketing, PR & Branding.
Mexico News Daily
32+ feature articles.
Gessato
Design writing, including a feature on Tokyo’s Baby Café by Nendo.
Medium
Articles and blog posts.
A practical, step-by-step guide to writing a white paper that people actually read: how to pick the topic, build the argument, structure it and turn it into content.
Enhance your restaurant's online presence with expert freelance copywriting. I offer SEO-optimized website content, menu descriptions, blog posts, email marketing, and social media content tailored for restaurants. Contact me to elevate your brand and attract more diners.
Boost your fitness studio's online presence with expert freelance copywriting. I offer SEO-optimized website content, blog posts, email marketing, and social media content tailored for fitness studios. Contact me to elevate your brand and attract more clients.
Tell me about your brand, what you need and your timeline. I’ll reply within a few days.